Seamax Maritime BV and the Sally Group joint venture.
Seamax Maritime BV, shareholder in the ferry company Tallink Silja, has taken the initiative to set up a cruise company with three former ships of the Holland America Line.
They are the sister ships
Maasdam, Rijndam and Veendam built in Italy in 1993, 1994 and 1995.The well-maintained ships can each accommodate up to 1,600 passengers and the construction price was 225 million US dollars per ship at the time.
The project provides for the establishment of Sally Group based in Jeddah. Next to the head office there will be a training center and administration, located above the new cruise terminal. This real estate project and the three ships to be acquired will form the basis of Sally Group, which will open sales offices in both Western Europe and the USA.
Seamax Maritime BV, shareholder in the ferry company Tallink Silja, has taken the initiative to set up a cruise company with three former ships of the Holland America Line.
They are the sister ships
Maasdam, Rijndam and Veendam built in Italy in 1993, 1994 and 1995.The well-maintained ships can each accommodate up to 1,600 passengers and the construction price was 225 million US dollars per ship at the time.
The project provides for the establishment of Sally Group based in Jeddah. Next to the head office there will be a training center and administration, located above the new cruise terminal. This real estate project and the three ships to be acquired will form the basis of Sally Group, which will open sales offices in both Western Europe and the USA.
The three ships will undergo an internal refurbishment, with a new interior and a changed layout. For example, there will be a larger tax-free shop on the promenade deck at the current location of the Wayang theatre, Half Moon and the Hudson room.
There will be new mattresses, carpet and shower rooms in the cabins. Above the bridge deck, new penthouses, with their own balconies, will replace the fitness, sauna and beauty center that will be relocated.
Sally Worldwide Cruises
will give the ships new names.
Maasdam becomes Sally Monarchy.
Rijndam becomes Sally Harmony.
Veendam becomes Sally Majesty.
The three ships will be registered in Jeddah and will have a crew, as much as possible from Saudi Arabia.
Because the three ships are identical to each other, the crew can easily be deployed on the three cruise ships.
Sally Harmony, Sally Majesty and Sally Monarchy are each 55,451 Gross Tonnage, 220 meters long and 31 meters wide.
The ships can accommodate up to 1,629 passengers in 633 cabins.
Sally Harmony provides weekly cruises from Kiel, Germany to the Norwegian fjords.
Sally Majesty provides 1 day duty-free cruises from Gothenburg, Sweden to Kristiansand in Norway.
Sally Monarchy provides 1 day duty free cruises from Stockholm, Sweden to Mariehamn on Aland.
Rederi AB Wellamo, located in Stockholm in Sweden, takes care of the exploitation.
There will be new mattresses, carpet and shower rooms in the cabins. Above the bridge deck, new penthouses, with their own balconies, will replace the fitness, sauna and beauty center that will be relocated.
Sally Worldwide Cruises
will give the ships new names.
Maasdam becomes Sally Monarchy.
Rijndam becomes Sally Harmony.
Veendam becomes Sally Majesty.
The three ships will be registered in Jeddah and will have a crew, as much as possible from Saudi Arabia.
Because the three ships are identical to each other, the crew can easily be deployed on the three cruise ships.
Sally Harmony, Sally Majesty and Sally Monarchy are each 55,451 Gross Tonnage, 220 meters long and 31 meters wide.
The ships can accommodate up to 1,629 passengers in 633 cabins.
Sally Harmony provides weekly cruises from Kiel, Germany to the Norwegian fjords.
Sally Majesty provides 1 day duty-free cruises from Gothenburg, Sweden to Kristiansand in Norway.
Sally Monarchy provides 1 day duty free cruises from Stockholm, Sweden to Mariehamn on Aland.
Rederi AB Wellamo, located in Stockholm in Sweden, takes care of the exploitation.
Deckplan m.s. Sally Harmony.
© Seamax Maritime, 2022